Rule Boston Camera Becomes Sound Devices Reseller for PIX Video Products

May 15, 2012 – Rule Boston Camera adds Sound Devices’ PIX Production Video
Recorder Family to its extensive line of production and post-production
equipment available for sale.  As an official reseller for the PIX 220, PIX
240 and PIX 260 along with accessories such as PIX Caddy, PIX Dock, PIX Arm,
PIX LCD and PIX Hood, Rule now offers its customers the option to buy as
well as rent these award-winning products.
“Part of our mission as a company is to provide media-makers with a one-stop
shop for all their production and post-production needs – whether they are
renting, buying, building or integrating — we take great pride in helping
to determine the best solutions based on our customers’ needs,” said John
Rule, founder and president of Rule Boston Camera. “In our Rental
Department, the PIX 240 has performed admirably under often-extreme
conditions.  We have been so impressed with its build quality, its ease of
use and the quality of its recording, that our sales team was driven to
making this exceptional product line available to our customers on the sales
side.”
Adds general manager, Brian Malcolm, “By coming to Rule as a rental
customer, you have the ability to try before you buy.  Our engineering and
technical staff frequently consult with our customers to help configure
production-to-post workflows that make practical sense and offer a variety
of budgetary options. The PIX 240 has done extremely well in rentals, and we
are excited to be able to offer it as an option to our sales clients.”
ABOUT RULE BOSTON CAMERA:  For over two decades, Rule Boston Camera has
provided individuals, networks, corporations and students with the
professional equipment, services and support they need for their most
critical projects.  Rule’s stellar reputation reflects the diverse knowledge
and experience of its staff along with its expansive inventory and
comprehensive services for sales, rentals and system integration.  Rule
provides weekly and monthly educational opportunities through its Learning
Lab series and Pub Night events.  For more information about Rule Boston
Camera, please visit http://www.rule.com.

ABOUT SOUND DEVICES:  Since 1998, Sound Devices, LLC has built
high-performance, field-production audio products. Its growing family of
portable and durable audio mixers, digital recorders, preamplifiers, and
computer interfaces are trusted by production professionals worldwide and
deliver superb, consistent performance in extreme locations.  Sound Devices
is committed to designing and building products with unquestionable
performance, quality, and value. For more information on Sound Devices,
please visit http://www.sounddevices.com.

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Press Contact:
Lisa D’Angelo, Director of Outreach at 617-277-2200 or dangelo@rule.com

Sales Contact:
Kevin Brunswick, Sales Operations Manager at 617-277-2200 or
brunswick@rule.com

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