Advertising FAQs

What kinds of files do you accept?

Our design house utilizes Adobe Creative Suite 3 to create our publications.  Any of the following file types are acceptable:

Adobe Indesign (.indd)

Photoshop: (.psd, .tif, .jpg, .eps)

Illustrator: (.ai, .eps, .pdf)

Acrobat: (.pdf)

We can also accept non-working files of .tif, .jpg, .eps & .pdf format.  Note that changes cannot be made to these files once received.  Non-working files must have all text converted to outlines or all fonts embedded, and all images embedded, in addition to following all other specifications.

What is resolution you need for print images?

Files intended for print publication should be set at no lower than 300 dpi (dots per inch) at 100% of actual print size.

How do you require the files to be set up?

Set document dimensions to the correct size of the ad.  If ad will bleed off edge, set document size to bleed dimensions.  It is not necessary to include printer marks such as crop, bleed and registration marks or page information.

How can we get files to you?

Imagine News can accept CDs, DVDs, flash drives and Dropbox

What are your color printing requirements?

All colors appearing in your ad must be built from process colors, CMYK.  All spot color should be converted to process CMYK.  Screened tone values which exceed 85% will print as a solid.  Any dot under 5% may drop to white.  We cannot guarantee legibility of four color text below 10 pts. or white reverse text below 6 pts.  Advertisements are accepted with the understanding that Imagine Publishing will make reasonable efforts to match color specifications.  However, it does not guarantee color reproduction to be exact and will not rebate or adjust except where reproduction clearly diminishes its utility or effectiveness.  Color is not an exact science and can appear differently in other publications due to difference in printers, in-line issues and paper stock.