ELEMENT PRODUCTIONS AND PICTURE PARK MERGE TO CREATE NEW
ENGLAND’S LARGEST CONTENT PRODUCTION COMPANY
Now known as Element, offerings will blend production and post-production services, with digital content creation and delivery for clients nationally.
BOSTON, MA, September 6, 2012 – Element Productions and Picture Park, two of the region’s premiere production companies, today announced a merger agreement, creating the largest production company in New England. The merger blends the diverse talents of the two firms to provide both national and local agencies a broad array of production and post-production services with an unparalleled team of directors, editors and producers.
Eran Lobel, who founded Element Productions in 1998, will serve as chief executive officer of the combined company and will remain an executive
producer. Mark Hankey, who has led Picture Park for almost two decades, will focus on creative development, national expansion and serve as executive producer. Scott Burtnett will continue as senior producer. Rounding out the leadership team is long-time Element Productions executive producer Kristen Kearns, who will remain in that role and focus on growing post-production services.
The combined assets of the two companies makes the new Element a robust and vertically integrated production and post-production house, offering
everything from creative development through delivery, across multiple platforms. The combined pool of directors provides agencies with unparalleled choice and the ability to select from a diverse set of creative abilities and directing experiences. These high-profile directors are filmmakers, documentarians, and photographers. They are writers and musicians – artisans with multi-faceted skill sets. Their diverse skills and
interests add valuable depth and enhance to any creative opportunities.
“This merger brings together two entities with complementary skills, creating an opportunity to rapidly drive growth and meet the demands of
clients in a continuously evolving production marketplace,” said Lobel. “Picture Park brings a remarkably strong roster of directors and a
production team that will immediately strengthen the production arm of Element. Our combined collective of directors, producers and editors will
all be able to even better serve agencies and their ever-evolving creative needs, on every platform.”
The company will be based at Element’s new state-of-the-art facility in Boston.
“The new Element will immediately leverage the growth potential of both companies. The ability for directors to work beyond the standard TV
commercial format will open up creative possibilities not only for our clients, but also for the directors. The full service infrastructure will help carry the creative vision from concept through completion.” added Executive Producer Mark Hankey.
At the production level, the broad experience of the senior producers on both staffs creates one of the strongest combinations in Boston or anywhere
else. Element’s recent expansion of its post facility provides clients an environment and technologies that streamline work flow and support the
creation of quality work from concept through delivery.
For more information contact:
Jane Dawson / jane@element.cc / 617-779-8808